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IMAX Signs Agreement With Museum Victoria For Next-Generation Laser Technology


Written by: IMAX Corporation
Date: March 11, 2013

IMAX's next-generation projection system is expected to set a new benchmark as the industry's premium entertainment experience.


Category: Press Releases

Ground-Breaking Laser Projection System to Enable Melbourne Museum's IMAX® Theatre to Access Full Spectrum of IMAX Content

NEW YORK -- Mar. 11, 2013 -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Museum Victoria today announced an agreement to install IMAX's next-generation laser digital projection technology in the IMAX® Melbourne Museum. The new technology, which is expected to launch in 2014, will enable the Museum to deliver a wider array of the highest-quality digital content available -- including both documentaries and blockbuster films -- and further enhance The IMAX Experience® for its visitors.

IMAX's next-generation projection system is expected to set a new benchmark as the industry's premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations, represents the largest R&D initiative in IMAX's history and will enable IMAX® dome theatres and IMAX screens larger than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.

"Since 1998, IMAX Melbourne Museum has attracted more than five million visitors who have enjoyed what is simply the finest cinematic experience on offer," said Richard Morrison, IMAX Melbourne Museum General Manager. "We're excited to build on this success with IMAX and offer our guests an even more immersive and visceral experience as well as greater access to their favorite IMAX documentaries and Hollywood blockbusters."

"We're delighted to extend our partnership with Museum Victoria around our new laser technology, which represents the largest R&D effort in IMAX's history," said Larry O'Reilly, President, Worldwide Sales, IMAX. "We believe this next-generation system will usher in a new era of quality and innovation in projection technology that will further immerse museum-goers into the stunning visuals, action and drama of an IMAX movie unlike anything they've experienced to date."

About Museum Victoria
Museum Victoria is the largest public museums organisation in Australia. It cares for Victoria's scientific and cultural collections and provides visitor access, activities and events at four venues: Melbourne Museum including IMAX, Immigration Museum, Scienceworks and the Royal Exhibition Building.

Museum Victoria oversees a wide range of research programs and the continued development of the state's collections. It also manages major education and research based websites. Museum Victoria has been building its collections and undertaking research since 1854. The organisation cares for more than 16 million individual items.

IMAX Melbourne Museum opened in 1998 and is the home of the world's third largest IMAX screen.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2012, there were 731 IMAX theatres (598 commercial multiplexes, 19 commercial destinations and 114 institutions) in 53 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook (, Twitter ( and YouTube (


This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions; the opportunities (or lack thereof) that may be presented to and pursued by the Company; the performance of IMAX DMR films; competitive actions by other companies; conditions in the in-home and out-of-home entertainment industries; the signing of theater system agreements; changes in laws or regulations; conditions, changes and developments in the commercial exhibition industry; the failure to convert theater system backlog into revenue; risks associated with investments and operations in foreign jurisdictions and any future international expansion, including those related to economic, political and regulatory policies of local governments and laws and policies of the United States and Canada; risks related to the Company's growth and operations in China; the failure to respond to change and advancements in digital technology; risks related to the acquisition of AMC Entertainment Holdings, Inc. by Dalian Wanda Group Co., Ltd.; risks related to new business initiatives; the potential impact of increased competition in the markets within which the Company operates; risks related to the Company's inability to protect the Company's intellectual property; risks related to Eastman Kodak bankruptcy and the possibility of constrained film supply; risks related to the Company's implementation of a new enterprise resource planning system; risks related to the Company's prior restatements and the related litigation; and other factors, many of which are beyond the control of the Company. These factors and other risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

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