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One World One Ocean Launches Arctic Education Campaign In Advance of New IMAX® Film To The Arctic 3D

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Written by: MacGillivray Freeman Films
Date: March 12, 2012

The film will be released exclusively in select IMAX® theatres starting April 20.

  

Category: Press Releases

Media Campaign Will Raise Awareness of the Arctic and its Wildlife via Arctic-Themed Programming for Museums, Aquariums and Science Centers

LAGUNA BEACH, Calif. -- March 12, 2012 - One World One Ocean has announced a multimedia-centered Arctic Education Campaign in tandem with the release of the new IMAX® documentary adventure To The Arctic 3D, a co-production from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Corporation, and the first film presentation of One World One Ocean. Narrated by Meryl Streep, To The Arctic 3D will be released exclusively in select IMAX® theatres starting April 20.

The educational campaign, developed in collaboration with MacGillivray Freeman Films, will broaden the lessons from the film with Arctic-themed content available for multiple platforms. Designed for programming by museums and IMAX theatres starting this month, the campaign includes: a lobby display highlighting amazing facts about polar bears and the Arctic region, a speaker tour with award-winning photographer Florian Schulz (whose stunning Arctic images are featured in the film companion book To The Arctic); an educator guide for middle school teachers; grants for Title I school field trips to the film; online resources including educational videos, photo galleries, and downloadables for kids; and a call-to-action initiative for supporters who want to help protect the Arctic.

"To The Arctic 3D is an emotionally powerful film about a polar bear family trying to adapt to a changing Arctic wilderness, and this educational campaign will amplify the impact of the film," said Greg MacGillivray, director of To The Arctic 3D and Chairman of the One World One Ocean Foundation. "With our educational lobby display, online videos and other educational materials, we want viewers to rediscover the unique importance of the Arctic to the well-being of the planet, and get energized about protecting it as one of the last great wildernesses on Earth."

Adds To The Arctic 3D producer Shaun MacGillivray, "One World One Ocean is all about inspiring people to care about and protect ocean environments, and with this educational campaign released in tandem with the film, we hope to highlight the significance of the Arctic as a critical marine environment that deserves our attention and protection."

One World One Ocean is kicking off its Arctic public engagement campaign with the launch of the One World One Ocean Arctic Sweepstakes, which offers one winner an all-expenses-paid trip for two to the Los Angeles premiere of To The Arctic 3D in April. Sweepstakes submissions close March 25.

About To The Arctic 3D

An extraordinary journey to the top of the world, the documentary adventure To The Arctic 3D tells the ultimate tale of survival. Narrated by Oscar® winner Meryl Streep, the film takes audiences on a never-before-experienced journey into the lives of a mother polar bear and her twin seven-month-old cubs as they navigate the changing Arctic wilderness they call home. Captivating, adventurous and intimate footage brings moviegoers up close and personal with this family's struggle to survive in a frigid environment of melting ice, immense glaciers, spectacular waterfalls, and majestic snow-bound peaks.

Warner Bros. Pictures and IMAX® Filmed Entertainment present a MacGillivray Freeman Film, To The Arctic 3D, a One World One Ocean presentation, directed by two-time Academy Award®-nominated filmmaker Greg MacGillivray ("The Living Sea," "Dolphins"). Filmed in 15/70mm IMAX ®3D, To The Arctic 3D is written and edited by Stephen Judson ("Everest"), and produced by Shaun MacGillivray ("Grand Canyon Adventure: River at Risk").

The musical score is by Steve Wood, with songs by Paul McCartney.

More information about the film can be found at http://www.imax.com/tothearctic/.

About One World One Ocean

One World One Ocean is a 20‐year, multi‐platform campaign that is harnessing the power of film, television and new media to generate greater global awareness of the ocean's importance to society. The campaign is an initiative of the One World One Ocean Foundation, established by Greg and Barbara MacGillivray as a non-profit, public charity dedicated to ocean education through giant-screen films and educational public engagement programs. As "the ocean's storyteller," One World One Ocean will inspire and connect millions worldwide in an effort to catalyze a movement to restore and protect the world's oceans. One World One Ocean will work in collaboration with MacGillivray Freeman Films, the One World One Ocean Foundation, and other production companies and campaign partners to produce and distribute ocean educational programs around the world. For more information, visit www.oneworldoneocean.org.

About MacGillivray Freeman Films

MacGillivray Freeman Films is the world's foremost independent producer and distributor of giant-screen 70mm films with 35 IMAX films to its credit. Throughout the company's 40-year history, its films have won numerous international awards including two Academy Award® nominations and three films inducted into the IMAX Hall of Fame. To The Arctic 3D follows in the company's long tradition of producing films that call attention to the natural world. It is the first film presentation of One World One Ocean, a multi-year, multi-platform campaign established by company founder Greg MacGillivray to change how people see and value the world's oceans. MacGillivray Freeman's films are known for their artistry and celebration of science and the natural world. For more information, visit http://www.macgillivrayfreemanfilms.com.

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