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LFCA Appoints Streather as New VP - Europe, Africa & Middle East


Written by: Principal Media Group
Date: May 24, 2001


Category: Press Releases


The LFCA (Large Format Cinema Association) has appointed PHIL STREATHER as Vice President - Europe, Africa & Middle East, with effect from 19th May.

Streather, Co-Chairman and Head of Large Format at Principal Media Group and current LFCA board member, has taken on the role to help raise the association’s global profile and to power the growth of the large format industry throughout European, African and Middle Eastern markets. As part of that remit he will set out to increase the board member representation throughout these territories, raise membership and unite the film and large format sectors. Streather will report to Christopher Reyna, the LFCA’s president.

Reyna said: "Phil is an accomplished large format filmmaker and we welcome him as Vice President for Europe, Africa and the Middle East. These territories are significant large format markets and it is key that the Vice President continues to solidify and promote the growth of large format throughout these regions. It’s an important role and we have the very highest expectations that Phil will foster good regional representations, add value to member services and strengthen relations across the three territories."

Streather added: "I am honoured to accept the responsibility the board has given me. The LFCA Conference in Los Angeles, held every year in May, has always been the high point of my conference going year: the best films, most interesting people and liveliest debate. I look forward to getting stuck in to making a difference in Europe, Africa and the Middle East"

The LFCA was set up as a trade association in 1986 to represent all the interests of the large format industry and foster its global development. Initiated by 14 companies, its founding remit was to present a democratic voice of industry players not represented by the GSTA (Giant Screen Theatre Association) and to support the growth and development of large format opportunities in the commercial sector. Today it has in excess of 270 members and is acknowledged as one of the pre-eminent voices in the large format community.

The territories covered by the new post are the fastest growing in the large format global market. The UK alone has seen the opening of eight new giant screen theatres since 1999 bringing the current total up to nine. Projections state that Europe, Africa and the Middle East will house a total of 100 theatres by the end of 2002.  

Streather is the UK’s most experienced IMAX Individual Producer and has been responsible for Principal’s Large Format division since 1995 and became a founder partner of the Principal Media Group in 1998. Before that he worked as an editor, director, sound recordist and producer in documentary TV.

His reputation encompasses his skill for identifying large format opportunities in the global market place; establishing relationships with the world’s leading 3D technicians and creatives; sourcing funding revenues and establishing complex finance deals. In addition to his involvement with the LFCA, Streather is a member of the Technical and Production Committee of the GSTA and regularly chairs or participates in large format Industry panels. His credits include Legend of the Loch (IMAX), Wildfire (IMAX) and Bugs, a 3D film currently in pre-production and intended for release at the end of 2002.

Notes to Editors:

The Large Format Cinema Association is a non-profit corporation created to benefit the large format cinema community of filmmakers, distributors, equipment manufacturers, consultants, exhibitors and others. Membership and full participation are available to all, without reference to specific film or video format.

Principal Large Format, a division of Principal Media Group, is the only dedicated Giant Screen development, production and distribution company in the UK, specialising in 70mm movies including production in IMAX. Other Principal Media Group divisions include drama development and production arm, Principal Pictures, and factual producer Principal Films.

For further information contact:

Principal Media Group, at 020 7928 9287

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