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May 21, 2001 BMZ Press Release


Written by: Big Movie Zone Staff
Date: May 21, 2001

Global Study Commissioned Jointly by Big Movie Zone and MacGillivray Freeman Films Reveals Prime Audience For Large Format Films


Category: Press Releases

Global Study Reveals Prime Audience For Large Format Films Posts Results From Demographic Study

INTERNET WIRE -- According to a 10 market global study just completed for and MacGillivray Freeman Films by L & J Research, Inc., large format audiences are upscale, extremely well educated, have high profile careers, and are loyal to the genre. The study, based upon nearly 1,000 questionnaire responses from IMAX® theater patrons is believed to be the most comprehensive demographic and lifestyle study ever conducted in the large format industry.

According to Ryan Kresser, President, "we felt the need to do the research so we could better understand the consumer we are trying to serve with our web site." is the large format fan site launched earlier this year to provide comprehensive information to a global audience of large format film consumers. The site includes original features and reviews of all large format films, and listings of all current films and theaters.

MacGillivray Freeman Films, the leading independent producer and distributor of IMAX theater films, helped fund the study. "It is important for us to know exactly who our audience is so we can continue making films that appeal to our customers," said Lori Rick, Director of Public Relations at MacGillivray Freeman Films. "We also intend to use this valuable information to secure corporate sponsors for our highly successful, reality-based Great Adventure Films (R)." The company has already released three Great Adventure Films - Everest, Dolphins and Journey Into Amazing Caves - and a fourth, Coral Reef Adventure, is currently in production.

Interested parties may go to for demographic results.


Patti Archuletta

Lori Rick
MacGillivray Freeman Films

IMAX® is a registered trademark of IMAX Corporation.

Click here to view December 19, 2000 BMZ Press Release announcing its launch.

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