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Discovery Place Donates to UNICEF for Each Rescue IMAX Film Ticket on August 19


Written by: Discovery Place
Date: August 16, 2011

The money-raising endeavor draws attention to World Humanitarian Day.


Category: Press Releases

World Humanitarian Day recognizes individuals dedicated to helping others; film's spectacular Haiti earthquake footage brings focus to disaster recovery needs.

CHARLOTTE, N.C. (Aug. 16, 2011) -- This Friday, ticket holders seeing any of the scheduled showings of "RESCUE: Disaster Response" at The Charlotte Observer IMAX® Dome Theatre at Discovery Place will be joining a worldwide audience recognizing the efforts of the humanitarian community. With two dollars from each ticket slated for donation to UNICEF, a global disaster relief organization affiliated with the U.N., the money-raising endeavor draws attention to World Humanitarian Day.

"Because this unique IMAX(R) documentary culminates with heart-wrenching scenes from the devastation that hit Haiti last year, we felt it was appropriate to join in the international fundraising effort for this program," said John Mackay, president and CEO of Discovery Place, Inc.

U.N. Secretary-General Ban Ki-moon said "This is also a day to examine our own lives and consider what more we can do to help -- to reach out to people enduring conflict, disaster, and hardship."

Award-winning director Stephen Low's documentary traces the preparation that military and civilian first responders undergo as they prepare for front line duty in disaster aid situations around the world. The Haiti earthquake was followed shortly by the earthquake and tsunami in Japan, and the nearby Joplin tornado. The recent toll in Somalia is another reminder of how often human suffering finds its way into the news.

According to Low, "RESCUE: Disaster Response" represents the first time that the huge IMAX cameras have been used to capture real-time disaster scenes of this magnitude. The production team was able to get a full crew into Port-au-Prince immediately after the earthquake leveled so much of that capital city's infrastructure.

Mackay said that early audiences have responded to the film by reaching out to family and friends with a strong recommendation.

"RESCUE carries a strong message of volunteerism and humanitarian aid that is central to its theme and is a cause that I think people in our area really take to heart," said Mackay. "The film's producers used an independent research study to determine that 86 percent of those viewing this documentary are likely to suggest it to others, which is very high response."

"RESCUE: Disaster Response" will be shown at noon and 3:00 p.m. on Aug. 19. Group tickets can be arranged by contacting the Museum at 704-372-6261 x300. For more information please visit or the film's official site at

About Discovery Place

One of the top hands-on science museums in the nation, Discovery Place provides ever-changing, entertaining facilities that engage the public in the active exploration of science and nature. More than a half-million people from all over the United States visit Discovery Place, its IMAX Dome Theatre and Charlotte Nature Museum each year. In June 2010, the Museum completed an 18-month, $31.6 million renovation, resulting in a completely transformed and re-imagined Museum with all-new interactive exhibits. Discovery Place is supported, in part, with operating support from the Arts & Science Council.

Discovery Place is located in uptown Charlotte at 301 N. Tryon Street. Convenient parking is available in the Museum's parking deck -- the Carol Grotnes Belk Complex -- at the corner of Sixth and Church Streets. For more information about Discovery Place, call (704) 372-6261, visit or connect with Discovery Place on Facebook, Twitter and YouTube.

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