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AMC Entertainment® Brings The IMAX Experience® to AMC Universal Cineplex 20

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Written by: AMC Entertainment Inc.
Date: December 15, 2009

The IMAX theatre at AMC Universal Cineplex 20 will feature IMAX's digital projection system.

  

Category: Press Releases

New IMAX® theatre opens at AMC Universal Cineplex 20 at Universal CityWalk on Dec. 18

Orlando -- Dec. 15, 2009 -- AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, announces today that guests visiting AMC Universal Cineplex 20 at Universal CityWalk at Universal Orlando Resort can now enjoy The IMAX Experience® from IMAX Corporation (NASDAQ: IMAX; TSX: IMX).

The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. The IMAX® theatre at this location has been custom-designed for a multiplex. To maximize the field of view in the modified auditorium, the screen was replaced with a larger, slightly curved and specially treated IMAX screen positioned closer to the audience.

IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented with IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with added acoustic paneling that absorbs sound and removes echo.

The addition of IMAX at AMC Universal Cineplex 20 builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Universal Cineplex 20 will take in the world’s most immersive cinematic experience when “Avatar: An IMAX 3D Experience” opens on Dec. 18. The film has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers other types of entertainment to guests, including live and pre-recorded alternative content events.

The IMAX theatre at AMC Universal Cineplex 20 will feature IMAX’s digital projection system and will exhibit Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.

Upcoming Hollywood movies to be released in IMAX’s format include: “Alice in Wonderland” (March 5, 2010); “How to Train Your Dragon” (March 26, 2010); “Shrek Goes Fourth” (May 21, 2010); “Inception” (July 16, 2010) and “Tron Legacy” (December, 2010).

The combination of IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s guest service and innovative products and amenities will make AMC Loews Universal Cineplex 20 the No. 1 destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.

The opening of the IMAX theatre at AMC Loews Universal Cineplex 20 is part of a joint-venture agreement by AMC and IMAX to install 100 IMAX digital projection systems at AMC locations in 33 major U.S. markets through 2010.

About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 304 theatres with 4,574 screens in five countries. www.amcentertainment.com

About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2009, there were 403 IMAX theatres (280 commercial, 123 institutional) operating in 44 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

About Universal CityWalk
An eclectic collection of themed restaurants, live entertainment, nightclubs, specialty shops and a 20-screen movie theatre, CityWalk at Universal Orlando Resort is Orlando’s hottest spot for entertainment, boasting the biggest names in live music, dining, dancing, movies and more. Universal CityWalk captures everything from the elegance of Emeril’s Restaurant Orlando to the rock n’ roll beat of the world’s largest Hard Rock Café. The expansive, two-tiered promenade features individually themed shopping, entertainment and dining venues and sits at the entrance of both Universal Studios and Islands of Adventure theme parks. The 30-acre entertainment complex is a meeting place with a distinct attitude where guests can taste, touch, see and hear great entertainment.

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