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MacGillivray Freeman Films Names Mike Lutz Senior Vice President for Business Development


Written by: MacGillivray Freeman Films
Date: May 22, 2009

Bob Harman moves to new role as Director of Distribution.


Category: Press Releases

LAGUNA BEACH, Ca. (May 22, 2009) -- MacGillivray Freeman Films announced today the appointment of Mike Lutz to the newly created position of Senior Vice President for Business Development. Effective today, Lutz will be responsible for developing strategic partnerships and sponsorship opportunities and managing the company's business development program. Lutz, formerly the company's President of Distribution, will remain an active member of the distribution management team through his work with subdistributors in Asia and home video. Sales representative Bob Harman will oversee the distribution unit in his new role as Director of Distribution.

"We are redoubling our efforts to find strategic partners who will enable us to continue making the highest quality original 15/70 motion pictures and market them more forcefully," said Greg MacGillivay, President of MacGillivray Freeman Films. "Mike Lutz has expanded our distribution business and ancillary programming for more than 10 years; his creativity makes him perfect to lead our new, larger development department."

"MacGillivray Freeman Films is more committed than ever to producing first-class entertainment for the IMAX Theatre network, and I look forward to steering the company's efforts to find the right partners," said Mike Lutz. "The overall business climate may be tough right now but we still offer one of the most unique and powerful entertainment formats in the world. It's more important than ever that we continue to find motivated partners who see the value in being associated with this great educational format."

"MacGillivray Freeman's more than 30 years of success in the giant screen industry depends first and foremost on our strong relationships with the giant screen theatres, and that isn't going to change," said Bob Harman. "I look forward to presiding over distribution's continued dedication to providing excellent customer service and marketing support as we launch new and ever exciting giant screen film productions."

MacGillivray Freeman Films is currently in post-production on its next 3D film for giant screen theatres, Arabia, slated for release in February 2010. The company is also actively producing To The Arctic, a 3D giant screen film about global climate change for release in 2011, as well as the documentary Hollywood Goes Surfing (working title) slated for theatrical release in spring 2010.

The company most recently released Grand Canyon Adventure 3D, which has grossed more than $17 million dollars worldwide, and Van Gogh: Brush With Genius which is now rolling out to more than 15 giant screen theatres.

About MacGillivray Freeman Films
MacGillivray Freeman Films is one of the world's foremost independent producers and distributors of giant screen 70mm films with more than 35 films to its credit. Throughout the company's 40-plus year history, its films have won numerous international awards including two Academy Award nominations. It is the only producer with two films -- To Fly! and The Living Sea -- inducted into the IMAX Hall of Fame. In 1998 the company's hit film Everest achieved unprecedented box office success for a giant screen film and is currently the highest grossing giant screen film of all time. In 2004, company president Greg MacGillivray and his wife Barbara founded the MacGillivray Freeman Films Educational Foundation to fund and produce educational giant screen films and companion educational programming focusing on science, the environment, world culture and natural heritage locations. MacGillivray Freeman films are known for their artistry and celebration of science and the natural world.

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