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MFF celebrates Earth Day with free digital download of IMAX theatre hit Journey Into Amazing Caves

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Written by: MacGillivray Freeman Films
Date: April 22, 2009

This free digital download follows last year's successful digital release of THE LIVING SEA.

  

Category: Press Releases

LAGUNA BEACH, Ca. (April 22, 2009) -- Continuing its longstanding commitment to environmental education, MacGillivray Freeman Films is offering to the world a free digital download of its award-winning giant screen motion picture Journey Into Amazing Caves during the week surrounding Earth Day on April 22, 2009. The film is available, beginning today, as a free download on the iTunes Store (www.itunes.com).

This year's online event is also supported by Amazon Video On Demand, Blockbuster on Demand and mSpot/Sprint. Viewers will also be able to see previews of MacGillivray Freeman's Grand Canyon Adventure: River at Risk 3D, which opened last year at IMAX Theatres across the country, as well as Hurricane on the Bayou, Magic of Flight, Amazon, and The Living Sea.

This marks the second year in a row MacGillivray Freeman Films has celebrated Earth Day with a free film offering to the global online community, following last year's successful digital release of The Living Sea.

"Once again we are honored to offer a MacGillivray Freeman film as our gift to the world on Earth Day," said producer Greg MacGillivray. "Last year we shared a film about our oceans. This year we take people to the ice caves of Greenland, the underwater caves of the Yucatan and the rugged terrain of our own Grand Canyon in pursuit of microscopic creatures called extremophiles and what they mean to our planet and our future."

"Journey Into Amazing Caves reminds us that the planet is more than a solid sphere, where all life is stuck onto an impregnable surface, like refrigerator magnets," said director Stephen Judson. "Although we rarely glimpse most of the life that lives in Earth's subterranean realms, knowing it's there changes our thinking and enriches our world view, ultimately deepening our respect for the planet."

"We applaud the visionary environmental thinking of MacGillivray Freeman Films and our digital partners who have come together to offer this important film to the world on Earth Day," said Mitch Mallon, Vice President of Digital Sales at Egami Media, who brought together the digital providers. "It is our common goal to provide an enriching and entertaining experience while promoting the green effect that digital distribution can deliver."

"This download opportunity is a wonderful way to celebrate Earth Day," says Douglas W. McDonald, president and CEO of Cincinnati Museum Center, a production partner on Journey Into Amazing Caves. "Since the film made its world debut in Cincinnati in spring 2001, we know the story and images of unparalleled beauty, danger and scientific discovery have created new understanding of life on and within our precious Earth."

A visceral adventure into Earth's most remote environments, Journey Into Amazing Caves was originally created for exhibition in IMAX Theatres. Since the film's release in 2001, the film has played to record-breaking attendance throughout the world and has now been exhibited in more than 140 giant screen theatres. Winner of the Best Sound of the Year Award from the Giant Screen Cinema Association, the film has grossed more than $50 million dollars at the worldwide box office, making it one of the top 20 highest grossing documentaries of all time.

Narrated by Liam Neeson and featuring music by The Moody Blues, Journey Into Amazing Caves was produced and distributed by MacGillivray Freeman Films in association with Cincinnati Museum Center and in cooperation with Ft. Worth Museum of Science and History and Milwaukee Public Museum. Major funding was provided by the National Science Foundation and The Endeavors Group, LLC.

About MacGillivray Freeman Films
MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's 40-plus year history, its films have won numerous international awards including two Academy Award nominations and two film inductions into the IMAX Hall of Fame. In 1998 the company's hit film Everest achieved unprecedented box office success for a large format film and is currently the highest grossing giant screen film of all time. In 2004, company president Greg MacGillivray and his wife Barbara founded the MacGillivray Freeman Films Educational Foundation to fund and produce educational giant screen films and companion educational programming focusing on science, the environment, world culture and natural heritage locations. MacGillivray Freeman films are known for their artistry and celebration of science and the natural world.

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