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MFF releases three New BD-Live enabled Blu-ray discs to become world's largest provider


Written by: MacGillivray Freeman Films
Date: November 10, 2008

DOLPHINS, CORAL REEF ADVENTURE, and THE LIVING SEA will be released with BD-Live technology.


Category: Press Releases

LAGUNA BEACH, Ca. (November 10, 2008) – Continuing its tradition of forging new ground in home theatre video technology, MacGillivray Freeman Films today announced the release of three new BD-Live enabled Blu-ray Disc titles -- Dolphins, Coral Reef Adventure, and The Living Sea -- bringing the company's total Blu-ray titles in circulation to five and positioning the Academy Award-nominated giant screen film production company as the world's leading provider of BD-Live enabled Blu-ray Discs.

Other MacGillivray Freeman film titles available in the BD-Live enabled Blu-ray format are The Alps and Mystery of the Nile. Grand Canyon Adventure will be released next February in both Blu-ray and DVD formats. MacGillivray Freeman's Blu-ray titles are produced and distributed by Big Picture Digital Productions in association with Image Entertainment.

The new web-based BD-Live technology allows Blu-ray disc users to access content updates and additional interactive features via their top tier internet-connected Blu-ray players. The backbone of this live network has been the PlayStation 3. Still in an early adopter phase, the BD-Live technology is expected ultimately to change how home theatre audiences experience movies, bringing the dynamic interactivity of the web to the viewing experience. MacGillivray Freeman Films and Big Picture Digital Productions achieved this breakthrough by partnering with the German company Imagion, who developed dynamicHD, the leading BD-Live solution available today.

"This is a fantastic new way for us to continue our mission of using new technologies to maximize the educational value of our films," said Mike Lutz, President of MacGillivray Freeman Films Distribution Company. "We are thrilled with the BD-Live technology because it provides our audiences with valuable, up-to-date information that enhances their learning experience from each film."

"MacGillivray Freeman Films is once again at the front of the wave of innovative technology that is revolutionizing the home theatre viewing experiences," said Ryan Mullins, President of Big Picture Digital Productions. "The content of educational giant screen films lends itself seamlessly to viewers' desire for more information and updates that BD-Live can provide."

Some of the BD-Live content updates viewers can expect to find on MacGillivray Freeman's Blu-ray discs include upcoming film trailers, information about current projects underway, film character bios with current updates, adventure journals, topic-related RSS feeds and much more.

In 2004 MacGillivray Freeman Films made home video technology history when it was the first company to release its film library in a series of hi-definition DVDS featuring Microsoft Corp.'s Windows Media 9 Series High-Definition Technology. The WMVHD titles were the very first home video discs to offer video resolution of up to 1080p, approximately six times the resolution of standard DVD video and what is today the quality delivered by Blu-ray.

About MacGillivray Freeman Films and its Educational Foundation
MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's 44-year history, its films have won numerous international awards including two Academy Award nominations for Best Documentary Short Subject for Dolphins and The Living Sea. Two of the company's films -- To Fly! and The Living Sea -- have been inducted into the IMAX Hall of Fame. In 1998 the company's hit film Everest achieved unprecedented box office success for a large format film and is currently the highest grossing giant screen film of all time. In 2004, company president Greg MacGillivray and his wife Barbara founded the MacGillivray Freeman Films Educational Foundation to fund and produce educational giant screen films and companion educational programming focusing on science, the environment, world culture and natural heritage locations. MacGillivray Freeman films are known for their artistry and celebration of science and the natural world.

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