SimEx Acquires Certain IMAX® Ridefilm™ Rights and Assets

Written by: SimEx Inc.
Date: March 8, 2001

TORONTO, Canada (March 8, 2001) - SimEx Inc. of Toronto announced today that it has acquired rights to the film library of IMAX Corporation’s subsidiary Ridefilm™ Corporation and will be the preferred maintenance provider to Ridefilm™ Corporation’s clients. 

A spokesman for Ridefilm™ Corporation said "we are happy to enter into this agreement with SimEx and believe that its product leadership and long term commitment to the simulation industry will provide quality support to Ridefilm™ Corporation exhibitors."

Michael Needham, President of SimEx, said, "we are pleased with this opportunity to extend SimEx services to an additional twenty high quality simulation attractions. Premium quality films are the life blood of our industry and SimEx is committed to supplying all our exhibitors with the very best." 

SimEx builds turnkey special venue attractions that feature film or video projection, simulation technology and themed environments. With corporate offices in Toronto, SimEx has film production studios in Los Angeles, Toronto and Vancouver, and international sales and service offices in Tokyo and London. 

In 1984, SimEx created the world ’s first simulation attraction, Tour of the Universe™ at the CN Tower, Toronto. Today, SimEx attractions can be found worldwide in theme parks, science centers, museums, shopping centers, family entertainment centers, location based entertainment centers and world expos. 

Recent clients include Universal Studios; Busch Entertainment Corporation; Warner Brothers International Recreation Enterprises; Volkswagen AG; Ogden Entertainment Corporation; National Museum of Science & Technology, London, UK; the Royal Saudi Air Force Museum and the Osaka Maritime Museum. SimEx attractions are offered in 2D, 3D and 4D and are multi-stage and Multi-programmable.

Contact:

Nancy Winsor
Tel:  (416) 597-1585
Fax:  (416) 597-0350
Email:  nancywi@simex.ca

IMAX® is a registered trademark of IMAX Corporation.