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Grand Canyon Adventure $1M in Box Office


Written by: MacGillivray Freeman Films
Date: April 8, 2008

The film is the first original 15/70 giant screen documentary of 2008 to cross the million dollar mark.


Category: Press Releases

Grand Canyon Adventure Takes In $1 Million Dollars At The North American Box Office After Three Weeks of Exhibition

LAGUNA BEACH, Ca., (April 8, 2008) -- MacGillivray Freeman Films announced today that its new 3D IMAX Theatre film GRAND CANYON ADVENTURE: RIVER AT RISK 3D earned $1 million in gross ticket sales at the North American box office after just three weeks of exhibition, making it the first original 15/70 giant screen documentary of 2008 to cross the million dollar mark. Grand Canyon Adventure premiered March 14 in 15 giant screen theatres, adding 11 more screens the following two weeks.

"We are thrilled with Grand Canyon Adventure's superb out-of-the-gate performance in North America where audiences are clearly captivated by the first-ever 3D IMAX Theatre images of one of the great natural wonders of the world," said Mike Lutz, President of the MacGillivray Freeman Films Distribution Company. "This bodes very well for the continuing roll-out of the film to more than 60 2D and 3D Theatres here and internationally in the weeks and months ahead."

Marking another sign of the film's early success, attendance for Grand Canyon Adventure was higher in the second weekend in 71% of the markets, indicating strong word of mouth and aggressive theatre marketing.

In South Carolina, Grand Canyon Adventure was the highest grossing film out of three to open simultaneously at the IMAX 3D Theatre in Myrtle Beach. Said General Manager Gina Trimarco, "Grand Canyon Adventure is absolutely meeting all our expectations. We opened three films at once and Grand Canyon Adventure was the #1 film during opening week." 

At the Marbles Kids Museum & IMAX Theatre in Raleigh, Theatre Director Tim Hazelhurst reported: "The film is doing very well for us.  In fact, we are working on finding more time slots so we can add more Grand Canyon Adventure shows to the schedule. School groups are booking the film like crazy."

At the Boston Museum of Science, Omnimax Manager Robin Doty reported: "I am very pleased with the results for Grand Canyon Adventure. The turnout has been great.  It's having an especially nice impact with kids and families.   We're particularly pleased the film does such a great job using the Dome experience."

In St. Augustine, Florida at the World Golf Hall of Fame & IMAX Theater, Sr. Director of Marketing & Brand Development Mary Altman said, "We don't remember in the last 8 years doing weekend numbers on weekday afternoons!" At the Science Center of Iowa & Blank IMAX Dome Theater in Des Moines, President and CEO Mary Sellers said, "Grand Canyon Adventure: River at Risk has exceeded our expectations and has provided a distinctive platform for discussing the environmental challenges our World faces."

Grand Canyon Adventure is currently playing in 13 IMAX 3D Theatres and 13 2D IMAX Theatres after premiering at private events in New York City at the AMC Lincoln Square IMAX Theatre, in London at the GSCA Film Expo and in Washington DC during the Environmental Film Festival. The film will continue to open in giant screen theatres throughout 2008 with 62 exhibition licenses already signed.

In North America, the film is playing at Seattle's Pacific Science Center, Portland's Oregon Museum of Science & Industry, Vancouver's Telus World of Science, Atlanta's Fernbank Museum of Natural History, the Milwaukee Public Museum, Austin's Texas State History Museum and Ft. Lauderdale's Museum of Science & Discovery, among others. Grand Canyon Adventure will premiere in Europe in May at the Cinestar IMAX Sony Center in Berlin.

Set on the iconic Colorado River, Grand Canyon Adventure: River at Risk 3D invites viewers on an exhilarating river journey that calls attention to global freshwater issues. Leading the important expedition are world-famous river advocate Robert F. Kennedy Jr. and celebrated anthropologist and author Wade Davis with Native America river guide Shana Watahomigie. As new scientific studies forecast water shortages in the Western U.S. and around the world, Grand Canyon Adventure explores the issues, presents real solutions and delivers an uplifting message of hope for future generations, showing how ordinary people can make a difference for our parched planet.

Grand Canyon Adventure is narrated by Robert Redford and features songs and music by Dave Matthews Band. The film is produced by MacGillivray Freeman Films Educational Foundation in association with Waterkeeper Alliance, Museum Film Network, and Reynders McVeigh Capital Management. It is presented by Teva and supported by Kohler Co. Directed by Greg MacGillivray; produced by Greg MacGillivray, Mark Krenzien, Shaun MacGillivray; written by Jack Stephens and Stephen Judson; edited by Stephen Judson; musical score composed and arranged by Steve Wood and Stefan Lessard.

About MacGillivray Freeman Films
MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's 40-plus year history, its films have won numerous international awards including two Academy Award nominations for Best Documentary Short Subject for Dolphins and The Living Sea. The company's classic films To Fly! and The Living Sea were both inducted into the IMAX Hall of Fame, making MacGillivray Freeman Films the only producer with more than one film in the Hall of Fame. In 1998 the company's hit film Everest achieved unprecedented box office success for a large format film and is currently the highest grossing giant screen film of all time. More recently, the Giant Screen Cinema Association named Hurricane on the Bayou the Best Giant Screen Film of 2007 and the Best Film for Learning of 2007. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

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