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Nat Geo to Release U2 3D


Written by: National Geographic Cinema Ventures
Date: October 29, 2007

New 3-D Film Stars U2's Vertigo Tour


Category: Press Releases

Washington, Los Angeles, October 29, 2007 -- National Geographic Cinema Ventures (NGCV) President Lisa Truitt announced today the first major international NGCV release, U2 3D, opening in late January 2008 in 3-D only, in REAL D, IMAX 3-D and other digital 3-D theaters worldwide. Filmed in South America during U2's Vertigo Tour, U2 3D is the first live-action movie ever shot, produced and exhibited in digital 3-D. The film captures the intimacy between band and audience in a unique, visceral way and establishes a new standard in 3-D digital technology.

Directed by Catherine Owens and Mark Pellington, U2 3D transforms a series of live concerts by one of the world's most acclaimed bands into a completely new entertainment experience. Owens, U2's visual content director for more than 15 years, and Pellington, who directed U2's "One" video, take viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films and traditional 3-D.

U2 3D captivated an international audience as a work-in-progress during the 2007 Cannes Film Festival. "When the reviews came in after our screening at Cannes, we were thrilled," said Owens. "We wanted to use this technology to make viewers feel like they were actually at the concert and sometimes even onstage. The feedback from fans, critics and the industry was phenomenal. We have a sneaking suspicion that we have created a paradigm shift in entertainment."

3ality Digital's Jon Shapiro, Peter Shapiro and John Modell, along with Owens, produced the 3ality Digital presentation. 3ality Digital's Sandy Climan, Michael Peyser and David Modell are executive producers.

"The opportunity to work with U2 and 3ality Digital on this groundbreaking project is fantastic," said NGCV's Truitt. "The release of this film is the most powerful expression of National Geographic's commitment to bringing unique and dynamic cinema experiences to audiences worldwide and is a natural expansion of our growing presence in theatrical distribution. We intend to mobilize our worldwide National Geographic media platforms and our extensive 3-D film distribution expertise in support of this film."

Distribution of the film will be led by Mark Katz, president of NGCV distribution. Russell Schwartz, former president of marketing for New Line Cinema, will oversee the marketing of the film's release.

"U2 3D documents one of the world's most inspiring bands on stage. Digital 3-D is a new cinema medium that truly allows moviegoers to immerse themselves in the experience, energy and emotion of being in a prime seat at a U2 concert," said 3ality Digital CEO Sandy Climan. 3ality's David Modell added, "When National Geographic Cinema Ventures committed to distribute U2 3D, we realized that we could tap into their global reach both with distribution and communication to their worldwide audience."

About National Geographic Cinema Ventures
National Geographic Cinema Ventures (NGCV), formerly known as National Geographic Giant Screen Films, is part of National Geographic Ventures (NGV), a wholly owned subsidiary of the National Geographic Society, one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," National Geographic works to inspire people to care about the planet. Building on its global reputation for remarkable visuals and compelling stories, NGCV produces original 2-D and 3-D productions for the world's largest screens. NGCV also retains distribution rights to one of the largest film libraries in the giant-screen industry.

About 3ality Digital
3ality Digital is one of the world's preeminent digital 3-D production and postproduction companies, rooted deeply in research, technology and production. 3ality Digital uses its advanced proprietary technologies in the development and production of feature films, alternative content (e.g., music, sports) and television in the digital 3-D format.

About U2 3D
Through the leadership of 3ality CEO Sandy Climan, the technical know-how of industry pioneer Steve Schklair and the support of David and John Modell (former owners of the Super Bowl-winning Baltimore Ravens), the U2 3D project took root through the vision of entertainment producers Jon and Peter Shapiro. With breathtaking digital 3-D visuals and 5.1 Surround Sound, U2 3D captures the excitement of a U2 stadium show in a way never before experienced.

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