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MFF Taps Dave Matthews Band for Grand Canyon

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Written by: MacGillivray Freeman Films
Date: July 30, 2007

The film is slated for release on World Water Day, March 22, 2008.

  

Category: Press Releases

Longtime Environmental Supporter Dave Matthews Band Will Contribute Songs and Music To 3D/2D IMAX® Theatre Film That Brings Awareness To World Water Issues

Laguna Beach, California, July 30, 2007 -- Premier giant screen film producers MacGillivray Freeman Films announced today that Grammy Award-winning Dave Matthews Band will contribute songs and music to GRAND CANYON ADVENTURE, a film for IMAX Theatres and IMAX 3D Theatres presented by Teva in association with Waterkeeper Alliance that will raise awareness about world water issues.

"Dave Matthews Band is a world-class talent whose incredibly evocative combination of rock, jazz and world music will greatly enhance the emotional power of the film," said two-time Academy Award®-nominated producer/director Greg MacGillivray. "Their longstanding support of environmental causes will strengthen the film's conservation message and help us inspire a younger audience, which is important because the next generation will face the enormous challenge of better managing our planet's remaining fresh water."

"We're honored to be involved with Grand Canyon Adventure, which so movingly illustrates the urgency of the earth's freshwater crisis," said Dave Matthews Band's Stefan Lessard, who is composing and arranging the film's musical score with longtime MacGillivray Freeman collaborator Steve Wood. "It's our hope that this powerful IMAX Theatre film will inspire people to do what they can to help ensure that all the earth's inhabitants have access to safe drinking water, both now and in the future."

Slated for release on World Water Day, March 22, 2008, Grand Canyon Adventure stars environmental advocate Robert F. Kennedy Jr. and preeminent anthropologist and National Geographic Explorer-in-Residence Wade Davis on a river-rafting expedition down the Colorado River that highlights one of the most pressing environmental stories of our time -- the world's looming freshwater crisis. More than one billion people -- one in five on the planet -- lack access to safe drinking water. By 2050, 40% of the world will suffer water shortages according to the United Nations.

"Safe fresh water is a human right like clean air, yet more than one-fifth of the world's people suffer without adequate clean water," said Robert F. Kennedy Jr. "My hope is that Grand Canyon Adventure will remind the world that restoring our waterways and conserving fresh water are important, not just in developing nations but here at home. The quality and survival of our civilization will depend on it."

Since the 1994 release of its major label debut, Under the Table and Dreaming, Dave Matthews Band has sold a collective 35 million units (CD and DVD combined). Stand Up, the group's most recent studio album, was Dave Matthews Band's fourth consecutive studio album to debut at #1 on the Billboard 200. It was followed in 2006 by the band's first-ever retrospective – The Best of What's Around, Vol. 1. Founded in Virginia, the group features Carter Beauford (drums), Stefan Lessard (bass), Dave Matthews (vocals, guitar), LeRoi Moore (saxophone) and Boyd Tinsley (violin). The band is consistently one of the top draws on the concert circuit with over 14 million tickets sold and will embark on an extensive North American summer tour August 1. Grand Canyon Adventure is the first IMAX Theatre film for the band.

"Teva has been a longtime supporter of Dave Matthews Band and we are thrilled to be working with them again for the production of Grand Canyon Adventure," said Liz Ferrin, Promotions Manager at Teva. "Their longstanding support of the environment is in perfect harmony with what we hope this film will accomplish -- to inspire greater individual awareness of the need for global water conservation."

Grand Canyon Adventure is the latest project for giant screen theatres from two-time Academy Award®-nominated producers MacGillivray Freeman Films, who have a reputation for recruiting legendary musical icons to collaborate on their films -- including the blockbuster Everest, which featured sanctioned renditions of classics by George Harrison, The Living Sea and Dolphins with songs by Sting, Coral Reef Adventure with songs by Crosby, Stills and Nash, Journey Into Amazing Caves with songs by The Moody Blues and The Alps with songs by Queen.

MacGillivray Freeman Films will simultaneously release Grand Canyon Adventure in two distinct versions, one for IMAX 3D Theatres and another for IMAX Theatres and IMAX Dome Theatres -- a first for the giant screen industry. The content of each version will be tailored to maximize the projection qualities of each format.

Grand Canyon Adventure is produced by MacGillivray Freeman Films Educational Foundation and presented by Teva in association with Waterkeeper Alliance, Museum Film Network, Reynders, McVeigh Capital Management, and Lowell Blake and Associates. Grand Canyon Adventure will be released under MacGillivray Freeman's Great Adventure Film® brand, a series of films based on real-life adventures in remote locations that celebrate discovery of the natural world. The film is directed by Greg MacGillivray, produced by Greg MacGillivray, Mark Krenzien and Shaun MacGillivray, written by Jack Stephens, and edited by Stephen Judson.

About MacGillivray Freeman Films
MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's more than 40-year history, its films have won numerous international awards including two Academy Award® nominations for Best Documentary Short Subject for Dolphins and The Living Sea. The company's hit film Everest achieved unprecedented acclaim and box office success for a large format film and is currently the highest grossing giant screen film of all time. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

About MacGillivray Freeman Films Educational Foundation
The MacGillivray Freeman Films Educational Foundation is a not-for-profit organization established to produce and fund educational giant screen films and companion programming that promote greater awareness and preservation of our planet's environmental and cultural heritage.

About Teva
Teva is an authentic icon in the Outdoor Industry. Founded in the early 1980's by a Colorado River guide, Teva pioneered the sport sandal category, and for over 20 years, outdoor athletes and enthusiasts have traveled the globe comfortably in Teva footwear. Teva remains committed to innovation in outdoor performance based footwear, to supporting the outdoor athletic lifestyle, and to the protection of the earth's waterways.

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