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Everest Sets Giant Screen Benchmark

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Written by: MacGillivray Freeman Films
Date: April 26, 2007

EVEREST has appeared to the general public in more than 250 different giant screen theaters since its 1998 release.

  

Category: Press Releases

Everest Sets New Giant Screen Benchmark with Exhibition In 250 Different Theatres

Laguna Beach, CA, April 26, 2007 -- Continuing its tradition of making history within the giant screen film industry, premier giant screen film producers MacGillivray Freeman Films today announced that EVEREST, the company's blockbuster about the world's most famous mountain, has now appeared to the general public in more than 250 different giant screen theatres since its 1998 release.  Many theatres have exhibited the film in multiple engagements leading to nearly 400 signed license agreements plus more than 150 license extensions.  Industry records indicate that Everest has played in more theatres than any other film in giant screen film history.

"We are very proud that Everest has proven to be such a steady performer for so many giant screen exhibitors across the spectrum," said producer/director Greg MacGillivray. "High-quality films are the lifeblood of our industry, and we thank all the exhibitors who have shown so much support for Everest and all our films. It is what allows us to continue producing films that satisfy audiences and keep them coming back to our theatres."

"We have shipped more giant screen prints of Everest than any other film in our 35-year history," said David Keighley of David Keighley Productions 70MM Inc., the world leader in giant screen post production and print management. "We have screened over 3.8 million feet of Everest release prints, surpassing the amount of footage we have quality assured for any other original documentary release."

The epic story of three climbers' triumphant ascent of the world's tallest mountain during the fateful 1996 climbing season, Everest was first released in 1998 to universal acclaim and quickly shattered all industry attendance records. It was the first and only giant screen film to reach Variety's top 10 box office chart, and the first to play in nearly 100 theatres simultaneously, establishing new benchmarks for the giant screen industry.

The film has grossed more than $136 million worldwide and is the highest grossing giant screen film of all time. It is the first film in MacGillivray Freeman's Great Adventure Film® series, a brand that encompasses original giant screen productions based on real-life adventures in remote locations and that celebrate the discovery of the natural world.

In response to the global success of Everest, MacGillivray Freeman Films recently announced production of a sequel, Return to Everest 3D, which will reunite two of Everest's stars, Jamling Norgay and Araceli Segarra, on a journey back to the world's tallest mountain. Return to Everest is slated for release on March 4, 2009 on the 11th anniversary of Everest.

MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's history, its films have won numerous international awards including two Academy Award nominations for Best Documentary Short Subject for Dolphins and The Living Sea. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

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