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Mary Jane Dodge Joins MFF as Manager of Business Development

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Written by: MacGillivray Freeman Films
Date: July 24, 2006

  

Category: Press Releases

Appointment Reflects Company's Continued Focus On Developing Strategic Business and Sponsorship Opportunities For Its Giant Screen Film Production and Distribution Divisions

LAGUNA BEACH, CA, July 24, 2006 — MacGillivray Freeman Films, the leading independent giant screen filmed entertainment company, continues to strengthen its in-house sponsorship and strategic business division with the appointment of Mary Jane Dodge as Manager of Business Development, a new position at the company, it was announced today by MacGillivray Freeman Films President Greg MacGillivray.

Dodge, who has been a prominent figure in the giant screen industry for more than twenty-five years, will work closely with the company's film production and distribution divisions to develop strategic business partnerships and sponsorship opportunities. She will help spearhead the company's industry leadership in activating strategic sponsorship campaigns for each of its films in coordination with the MacGillivray Freeman Films Distribution Company and will play a major role in the development of new giant screen film projects. She will also develop joint initiatives with the MacGillivray Freeman Films Educational Foundation.

"Mary Jane has been one of the long-standing leaders in our industry with a proven track record of success across many facets of the giant screen film business," said MacGillivray. "Her creativity and dedication to the giant screen film experience, along with her unlimited enthusiasm and good humor, make her one of the bright lights of this industry. She is also a great personal friend and I am delighted to have her join our team. We look forward to the many new and exciting opportunities she will help develop for MacGillivray Freeman Films and the entire giant screen film community."

Adds Mike Lutz, Director of Distribution at MacGillivray Freeman Films Distribution Company, "This is a dream come true for us. Mary Jane has done it all, and done it all exceedingly well. For twenty-six years, she has dedicated her career to the giant screen theatre network, excelling at theatre management, programming, marketing, sponsorship, theatre launching, and everything in between -– sometimes all at the same time. She will be a huge asset for us."

Dodge began her career in the large format industry in the museum field, overseeing the launch of numerous IMAX® theatres in such prestigious museums as the Museum of Science, Boston, Liberty Science Center, Denver Museum of Nature and Science and the Kansas Cosmosphere and Space Center. Dodge also helped launch the commercial giant screen theatre industry by launching and operating the first commercial IMAX theatre, the Sony IMAX Theatre in New York City. She later opened and operated two other commercial theatres including the Loews IMAX Theatre at Metreon in San Francisco and the Universal CityWalk IMAX Theatre in Los Angeles.

Throughout her career, Dodge has consulted for more than twenty-eight different institutions and large format theatres including the Smithsonian Institution in Washington D.C., the Franklin Institute in Philadelphia and the Tech Museum of Innovation in San Jose. Her international projects include working for the Museum of Science in Barcelona, the Sydney IMAX Theatre, the Tokyo IMAX Theatre for the Sony Corporation, the Scientific Center of Kuwait and the National Museum of Photography in Bradford, England.

In 2000, Dodge formed an international marketing company providing services to the large format industry. Her projects included consulting for theatres in the commercial and museum field, writing marketing plans to help launch new facilities or jumpstart attendance at existing facilities, and developing new strategies for marketing and programming.

More recently, Dodge has worked closely with several film distributors, developing marketing programs for film sponsors. She first worked with MacGillivray Freeman Films developing theatre marketing programs with Porsche, the sponsor of TOP SPEED. Dodge also worked with SK Films to develop marketing programs for theatres and Terminix, the sponsor of BUGS!

A longtime champion of aggressive, creative marketing within the large format industry, Dodge created the MAC Award program for the Giant Screen Theatre Association. The MAC Awards honor the best theatre and film distributor marketing campaigns every year and are presented annually at the GSCA industry conference.

MacGillivray Freeman Films' upcoming giant screen release slate includes the highly anticipated documentary about Louisiana's vanishing bayous and Hurricane Katrina, HURRICANE ON THE BAYOU (December); the high-octane mountain adventure THE ALPS: GIANTS OF NATURE (March 2007); and the Grand Canyon river rafting expedition film, WATER PLANET (March 2008).

MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of premiere giant screen 70mm films in the world. Throughout the company's history, its films have won numerous international awards including two Academy Award® nominations for Best Documentary Short Subject for DOLPHINS and THE LIVING SEA. The company's hit film EVEREST achieved unprecedented acclaim and box office success for a large format film and is currently the highest grossing giant screen film of all time. The company's prolific library of more than 30 critically acclaimed giant screen titles is a valuable source of proven successful films for the industry's giant screen theatre network. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

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