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Derek Threinen to Join National Geographic Giant Screen Film Distribution

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Written by: National Geographic Giant Screen Films
Date: May 2, 2006

  

Category: Press Releases



WASHINGTON (May 2, 2006)—Derek Threinen is joining National Geographic Giant Screen Film Distribution as director of film marketing, outreach and corporate relations.

Reporting to National Geographic Giant Screen Film Distribution President Mark Katz, Threinen will be responsible for developing and implementing film launch and marketing strategies for the growing library of large-format films distributed by National Geographic, one of the largest in the giant-screen industry. Threinen also will lead day-to-day management of theater relations and sponsor fulfillment activities, and will play a key role in developing new revenue opportunities for National Geographic Giant Screen Films. He will be based at National Geographic headquarters in Washington, D.C., beginning in June.

“Derek is a highly experienced marketing professional, who intimately understands the large-format arena and brings strong creative and management skills to our team,” said Katz. “As a former theater manager, he will be an invaluable asset as our business continues to grow.”

National Geographic’s portfolio of films includes four National Geographic giant-screen films — FORCES OF NATURE, ROAR: LIONS OF THE KALAHARI, LEWIS & CLARK: GREAT JOURNEY WEST and the blockbuster MYSTERIES OF EGYPT, which, at $102 million, is one of the highest-grossing films in the industry. The National Geographic distribution portfolio also includes YELLOWSTONE, WHALES, NIAGARA: MIRACLES, MYTHS AND MAGIC, GRAND CANYON: THE HIDDEN SECRETS, WILD SAFARI 3D, THE HUMAN BODY and the newly released WIRED TO WIN: SURVIVING THE TOUR DE FRANCE. National Geographic also has acquired the worldwide distribution rights to WGBH’s SHACKLETON'S ANTARCTIC ADVENTURE, the critically acclaimed giant-screen film by director George Butler.

Prior to joining National Geographic, Threinen was with IMAX Corporation serving as theater director of the Simons IMAX Theatre at the New England Aquarium, responsible for management of programming, marketing, sales, commercial development and visitor-experience activities for the aquarium’s IMAX theater. During his tenure, the theater became the top-grossing and most profitable large-format theater in New England.

Threinen began his career in the large-format industry at the Canadian Museum of Civilization as general manager of a special-venue attraction operated by SimEx. As manager of marketing and operations, he was responsible for the company’s multimillion dollar interests in a number of joint-venture attractions at major institutions worldwide, including the National Museum of Science and Industry (the Science Museum) in London and the Singapore Science Center.

About National Geographic Giant Screen Films
National Geographic Giant Screen Films is part of National Geographic Ventures (NGV), a wholly owned subsidiary of the National Geographic Society. Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations, with a mission to increase and diffuse geographic knowledge while promoting conservation of Earth’s cultural and natural resources. Building on its global reputation for remarkable visuals and compelling stories, National Geographic Giant Screen Films produces original 2-D and 3-D productions for the world’s largest screens. National Geographic Giant Screen Films also retains distribution rights to a portfolio of 23 films. More information is available at nationalgeographic.com.

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