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IMAX to Develop First Ever IMAX® 3D Surfing Adventure: Surfari


Written by: IMAX Corporation
Date: September 20, 2005


Category: Press Releases

Sport's Top Competitors to be Featured in the Ultimate Surf Movie Experience

Boston, Mass., September 20, 2005 -- At the 2005 Giant Screen Theatre Association (GSTA) International Conference, IMAX Corporation (NASDAQ: IMAX; TSE: IMX) today announced that it is in active development of SURFARI, the first ever IMAX® 3D film to profile the thrilling and globally popular sport of surfing. The adrenaline-pumping IMAX 3D feature will showcase top surfing talent and examine the worldwide phenomena through the prism of global surf travel and exploration. IMAX will serve as executive producer of Surfari, which is scheduled for release in 2007.

Through the magic of The IMAX 3D Experience®, Surfari will take moviegoers to the top of vertiginous 40-plus foot waves and to tropical surf destinations around the world. Audiences will visit the exotic beaches where the one-time Polynesian sport was conceived, and trace its development into a pervasive cultural symbol of freedom, romance and enduring youth.

"The popularity of Hollywood blockbusters in IMAX's format is driving expansion of our theatre network, and in turn presenting IMAX with opportunities to develop more groundbreaking, original productions – such as Surfari," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "This film is going to profile the hottest surfing talent and make moviegoers feel like they're inside the tube, attempting to conquer Mother Nature's biggest and most dangerous waves. IMAX 3D is a proven box office draw in both commercial and institutional venues, and surfing has a large built-in global fan base, so we're confident this film will be a valuable addition to our 2007 film slate."

Surfari is written by Sam George, long time editor of Surfer magazine and an accomplished surfing author and filmmaker. He will co-produce with Paul Taublieb, chief consultant to ESPN on the creation of the X Games, as well a writer and producer of action sports programming for ABC, ESPN, NASCAR, NBC and Fox Sports Net. Both men are accomplished surfing veterans who have traveled the world on a quest to ride the biggest waves, and they will bring their first hand knowledge and experience to Surfari.

About IMAX Corporation Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR® technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience®. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of June 30, 2005, there were 259 IMAX theatres operating in more than 36 countries.

IMAX®, IMAX® 3D, IMAX DMR, The IMAX Experience® and The IMAX 3D Experience® are trademarks of IMAX Corporation. More information on the Company can be found at

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