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MFF to Produce Giant Screen Film on Wetlands and the Impact of Hurricanes


Written by: MacGillivray Freeman Films
Date: September 20, 2004


Category: Press Releases

Laguna Beach, CA, September 20, 2004 -- Continuing in its commitment to produce educational films with environmental themes for the giant screen theater network, MacGillivray Freeman Films (MFF) announced at the GSTA conference in Montreal last week plans to develop and produce a 40-minute large format film focused on the nation's wetlands, in particular the wetlands of Louisiana, and the enormous impact of hurricanes on these delicate ecosystems. MFF will begin production in spring 2005 with a release date scheduled for June 2006.

MFF will produce and distribute the film with major funding provided by the State of Louisiana and Audubon Nature Institute, a private, not-for-profit organization based in New Orleans whose mission is to celebrate the wonders of nature, educate audiences about the natural world and enhance the care and survival of wildlife ( Audubon Nature Institute operates a collection of ten museums and parks including the Audubon Zoo, Louisiana Nature Center, Audubon Aquarium of the Americas, Entergy IMAX® Theatre and the Audubon Research Center for Endangered Species. This is their first large format film project.

"This new film is in keeping with MFF's longstanding mission to promote environmental awareness and conservation appreciation through our productions," says Greg MacGillivray, who will produce the film. "The world's wetlands are among the most beautiful and biologically significant ecosystems on the planet and home to millions of waterfowl, migratory birds, and other animals. Yet this important environment is under increasing threat due to the erosion of barrier islands, making the entire region at jeopardy in the event of a class IV or V hurricane. Our film will convey the need to sustain and restore our wetlands and their biodiversity for the future well-being of all mankind."

"At Audubon we look for innovative ways to deliver environmental education in an entertaining manner," said Ron Forman, President and CEO of Audubon Nature Institute. "Large format films are among the most powerful educational tools out there. We believe a film about the wetlands environment will bring home the importance of this diverse ecosystem, which is necessary for the survival of 43% of the world's endangered species. MacGillivray Freeman Films have shown they can make learning fun, and we look forward to working with them to bring this important film to widespread audiences."

Added Harrison Smith, MFF General Manager, "We are seriously considering producing this film in 3D 1570, so that this unique environment, and the in-your-face impact of an immense hurricane like Lily, can have even greater visual power. MacGillivray Freeman Films is as dedicated as ever to providing top-quality film product that serves the needs of the giant screen exhibition community. This new film, along with others we are producing, will ensure a strong lineup for exhibitors in the years to come. We look forward to working closely with large format theater operators to advance the continuing success of the large-format industry."

MFF is currently finishing post-production on MYSTERY OF THE NILE, a joint production with Orbita Max of Spain, for release in February 2005 ( The company has nine other film projects in production or development: GREECE: SECRETS OF THE PAST, WATER PLANET, SPACE JOURNEY, Alps, John Lennon Imagine Project, HUMPBACK WHALES, MOUNT McKINLEY, RETURN TO EVEREST and SHARKS.

About Audubon Nature Institute

The purpose of Audubon Nature Institute is celebrating the wonders of nature by creating a family of parks and museums dedicated to the natural environment. Audubon Nature Institute is a private, not-for-profit member organization with a collection of worldclass family attractions dedicated to "Celebrating the Wonders of Nature." Audubon Nature Institute's success has been attributed to innovative public/private partnerships involving local and regional businesses, and city, state and federal government participation. More than three million people each year visit Audubon facilities.

About MacGillivray Freeman Films

MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's 40-year history, MFF films have won numerous international awards including an Academy Award nomination for Best Documentary Short Subject in 2000 for DOLPHINS, and a 1995 nomination in the same category for THE LIVING SEA. In 1998, the giant screen film EVEREST achieved unprecedented acclaim and box office success for a large format film. More recently, the company's film CORAL REEF ADVENTURE was named Best Film of the Year by the Giant Screen Theater Association. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

For more information, please visit or contact: Lori Rick, 949-494-1055 ext. 118,

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