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MFF Names Chris Palmer VP of Special Projects


Written by: MacGillivray Freeman Films
Date: September 1, 2004


Category: Press Releases

Laguna Beach, California, September 1, 2004 -- Chris Palmer will join MacGillivray Freeman Films (MFF) on September 1 as Vice President of Special Projects, a newly created position at the company, it was announced by Greg MacGillivray, President of MacGillivray Freeman Films. Palmer was also named Director of the MFF Educational Foundation.

Palmer was formerly President and CEO of National Wildlife Productions, the production division of the National Wildlife Federation, where he oversaw the organization's television, film and multimedia programming. Palmer stepped down from that position on July 30 in order to found and direct the new Center for Environmental Filmmaking at the School of Communication at American University in Washington D.C. Palmer will continue to direct the Center in addition to serving at MFF. He will continue to reside in the Washington D.C. area.

As Vice President of Special Projects, Palmer will work with General Manager Harrison Smith to raise MFF's company profile within the conservation community and within a network of foundations and government agencies. Palmer will also serve as the Director of the MFF Educational Foundation where he will advance the educational mission of the Foundation. Palmer is also charged with seeking out new large format film projects for the company and for developing production partnerships.

"We are absolutely honored and delighted to welcome Chris to MFF, where we have long considered him a dear and important friend," said MacGillivray. "Over the past five years we have worked with Chris on two successful film projects, DOLPHINS and CORAL REEF ADVENTURE, and in that time, we have grown to love and respect Chris' prodigious mind, his warmth and generosity of spirit and his steadfast dedication to protecting the environment. I am personally very grateful for the opportunity to continue working with Chris and to benefit from his deep insight and great creativity."

Added Smith, "Chris possesses a superb understanding of environmental filmmaking and what it takes to raise the necessary funds for production. As MFF looks to expand its presence in the conservation and environmental community, we are thankful to have such an experienced advocate as Chris working on our behalf. We will greatly benefit from his knowledge, his stellar reputation, and his personal commitment to advancing the cause of environmental filmmaking."

Said Palmer, "I am deeply grateful for the opportunity to continue working with MFF, an organization I have long admired for its brilliant filmmaking and advocacy of the environment. I look forward to helping Greg and others build on the company's 40-year history producing educational films and specifically to developing production partnerships that enhance the filmmaking process. I especially admire MFF's mission for the Educational Foundation and I look forward to spearheading efforts to increase the breadth and impact of MFF's education initiatives."

In his role as Director of the MFF Educational Foundation, Palmer will continue to build on his work in environmental education. His duties will include developing new education programs and partnerships, representing the Foundation to the conservation community at large, and seeking new avenues and events for delivering the films' messages and themes. The MFF Educational Foundation is a non-profit (501c3) organization formed by MFF to advance the educational mission of the company's giant screen filmmaking projects and ancillary outreach programs.

About Chris Palmer
Chris Palmer is a wildlife filmmaker who has spent over 20 years producing more than 300 hours of original programming for prime time television and the large format film industry. He has served as Producer or Executive Producer on six large format films, including two MFF films, Coral Reef Adventure and Dolphins, which was nominated for an Academy Award® for Best Documentary Short.

Before joining MFF and American University, Palmer founded National Wildlife Productions and served as President and CEO for ten years. Prior to that in 1983, he founded National Audubon Society Productions and served as President and CEO for 11 years. His films have been broadcast on a variety of television networks as well as in the global network of IMAX® theaters. Chris and his colleagues have won many awards, including two Emmys and an Oscar nomination. He is now writing a book called Adventures in Wildlife Filmmaking and another one on how to father daughters effectively.

Before Chris became a producer of environmental films, he was a naval officer, an engineer, a business consultant, an energy analyst, Chief Energy Advisor to a senior U.S. Senator, a political appointee in President Jimmy Carter's EPA, and an environmental lobbyist. He serves on the boards of six not-for-profit organizations.

About MacGillivray Freeman Films
MacGillivray Freeman Films is the largest, most experienced independent producer and distributor of giant screen 70mm films in the world. Throughout the company's 40-year history, MFF films have won numerous international awards including an Academy Award for Best Documentary Short Subject in 2000 for Dolphins, and a 1995 nomination in the same category for THE LIVING SEA. In 1998, the giant screen film EVEREST achieved unprecedented acclaim and box office success for a large format film. Most recently, the company's film Coral Reef Adventure was named Best Film of the Year by the Giant Screen Theater Association. MacGillivray Freeman's films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.

For more information, please visit or contact:
Lori Rick, 949-494-1055,

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